We have made the difficult decision that the new spring issue, #32: Garden Solutions, will be the last print edition of Garden Making magazine. The issue begins to mail to subscribers this week and will be on sale in stores from March to June as well as online at shop.gardenmaking.com. Print copies will be for sale at the TBG booth at Canada Blooms and at garden centres that order copies.
We appreciate the support of all the readers and the companies who marketed to gardeners through the pages of Garden Making over the past nine years. Our small team takes great pride in having been able to provide a quality magazine with a focus on home gardening and a commitment to well-researched, useful writing and photography.
However, we’ve needed to conclude that the marketplace is not robust enough to provide sufficient revenue from readers and advertisers to continue to produce a magazine of the quality and scope that we’ve provided since 2010. We commission and pay for experienced writers and photographers, as well as quality printing. In fact, we have spent more than $1 million on gardening content in 33 issues (including our container gardening special). From 2010 to 2016 we published quarterly issues before reducing to three issues in 2017 and this final issue in 2018. But the revenues we’ve received do not cover all the expenses.
We will continue to support the gardening community through the gardenmaking.com website and our email newsletters. In the online world, we try to be both national (with gardening information) and local (with events listings and reader photos).
The role of print magazines
When we made the announcement last August that we were only releasing three issues in 2017 and planned only two issues in 2018, a number of readers wrote to express their disappointment because they prefer a print magazine instead of digital delivery.
Janet in Schomberg, Ontario, told this story: “My husband and I drove to PEI this summer from Ontario so I decided I needed a garden break on the way. Using your magazine, I picked Domaine Joly-De Lotbiniere in Quebec.
“The garden was wonderful, full of perennials, annuals and flowering shrubs. The plants had a stake with a number by it and they gave us a booklet with all the numbers listed. Beside the number was the Latin name and common name of the flower, so if you saw a flower you liked and wanted to try it in your garden the information was right there. The gardens were very well maintained and the entire grounds were diverse and interesting. The visit was wonderful and we both really enjoyed our stop on the way to PEI.
“We also visited Rideau Woodland Ramble nursery. Just want you to know people do read the ads.”
In fact, a number of readers took the time to comment on how the magazine in its print format had helped them as gardeners. And happily many bought plants or visited gardens as a result of the advertising in the magazine.
Earlier today, when we sent out emails to alert advertisers, many responded with appreciative comments. John Barrett of Vesey’s Seeds gave us permission to quote his comments here:
“Let me add my voice to countless others who have appreciated the dedication and excellence that you and Beckie have provided the gardening public over your years in business. From my perspective as a purchaser of magazine space across North America, I am saddened by the decline in publications and actually believe that this sector will rebound in coming years.
“While online resources are truly an advancement within our age, the pleasure and tactile enjoyment of sitting in an armchair with tea in hand leafing through a magazine (or mail-order catalogue), cannot be replaced by the quick glance viewed on iPads and phones.
“Hats off to what I believe has been the best gardening magazine to come out of Canada in my 25 years in the business. You should both be extremely proud of what you have accomplished and the wonderful reputation you have garnered.”
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