TVA Inc. closed Canadian Gardening magazine, after its Spring 2016 issue. According to a news report on Mastheadonline.com, the company closed the magazine in order to “concentrate on its strongest brands.” It is expected that the remaining portion of Canadian Gardening subscriptions will be transferred to another TVA magazine, such as Canadian Living or Style at Home.
The news about Canadian Gardening makes us sad here at Garden Making. Yes, we are competitors who publish an independent gardening magazine, but we know how hard it is to create and grow a magazine. We know that magazines become part of some readers’ lives because they connect them with other people with similar interests. Also, we have connections and friendships that go back to the founding of Canadian Gardening.
My business partner and wife, Beckie Fox, worked on Canadian Gardening for its first decade. At a company called Camar Publications that later became Avid Media Inc., Beckie worked with Editorial Director Bob Pennycook in 1990 and with Editor Liz Primeau over the years to establish Canadian Gardening. It was launched at a time when many baby boomers were moving into their first homes, but most of the gardening magazines available in Canada came from the U.S. or England. Beckie was editor of Canadian Gardening from 1999 to 2001.
Eventually, Canadian Gardening became part of a large consumer magazine company with multiple titles when Avid was purchased by Transcontinental Media in 2004. Then in 2014, when Transcontinental decided to focus only on printing, its magazines were bought by TVA, the magazine publishing arm of Quebecor.